“Your ability to hire new talent, will determine the growth and survival of your business .” - Emmanuel Igweh

A successful life insurance agent recruitment strategy is key to ensuring the growth and stability of your business. There are a number of different factors to consider when crafting a recruitment strategy, from the initial contact with potential agents to the training and support you offer once they're on board.

In this blog post, we'll walk you through the process of recruiting life insurance agents step by step so that you can put your best foot forward..

With that said, here are 4 tips to help you on your recruiting journey today! 👊

1. Define Your Ideal Agent Candidate

This is me speaking from personal experience. I used to recruit agents at probably 10-20 a month. I used various outreach sources, but the goal was 10-20 a month.

Here is the problem with that, when you start to recruit at scale. You start to bring in people with different personalities, some of which doesn't match yours.

Now you're left in a situation where you have to either attempt to relate to the agent, or flat out get frustrated with your significant differences to them and flat out ignore them.

I know it sounds harsh, but when you don't know who your ideal agent candidate is, you're left with a situation where you start accepting anyone into your agency.

I can guarantee you, that this method is destined to fail. If you don't define the type of criteria that you want in an agent, then don't be frustrated when the agents you get don't meet your performance metrics.

For me these are an example of traits I look for in an agent, and if they don't have it, we go our separate ways.

✅Excellent communication skills: Life insurance agents need to be able to clearly explain complex products and concepts to potential customers. They should also be able to build rapport quickly and establish trust.

✅A strong work ethic: Selling life insurance requires a lot of hard work and dedication. The best candidates will be those who are self-motivated and driven to succeed.

✅A willingness to learn: The life insurance industry is constantly changing, so it's important that agents are able to adapt and learn new information quickly. The best candidates will have a Growth Mindset and be open to feedback.

2. Develop A Recruitment strategy

Once you know who you're looking for, it's time to start planning your recruitment strategy. There are a few different channels you can use to reach potential candidates:

✅Online job boards: Posting your job on online job boards is a great way to reach a large pool of candidates quickly. Be sure to include detailed information about the position and what you're looking for in a candidate so that only qualified candidates apply.

✅Referrals: Ask your current agents if they know anyone who would be a good fit for the position. Referrals can be an excellent source of high-quality candidates.

✅Recruitment events: Hosting events specifically for recruitment purposes is a great way to meet potential candidates in person and get a feel for their personality and fit for the role. Make sure to promote your event ahead of time so that you get as many people as possible attending.

✅People you know: You'll be amazed by how many people who are frustrated with their carriers and their jobs, and they are looking for a leader to show them a different path. That leader could be you. I do caution you though.

Understand that if your friends and family don't see success while working with you, then understand that they will blame you, and you will most likely lose that friendship.

3. Make The First Contact

Once you've identified some potential candidates, it's time to make the first contact. This initial contact is essential in making a good impression and getting the candidate interested in the position. When reaching out, make sure to be clear about what the position entails and what the requirements are so that there are no surprises down the road.

You should also highlight any unique selling points about your company or the position itself that might appeal to the candidate. Finally, extend an invitation for them to learn more about the opportunity by setting up an informational interview or attending one of your recruitment events..

A friendly reminder, that the first contact is not just about them getting to know you, but it is about you getting to know them.

So, watch out for red and green flags, always ask about what they've done in the past, what their stressors are, and how they deal with challenges.

This is very important, because if anyone in a sales position can attest. There are highs and there are lows.

4. Provide Training And Support

Once you've successfully recruited some new agents, it's important that you provide them with adequate training and support so that they can hit the ground running.

New agents will need time to learn about your products, understand your sales process, and develop relationships with customers.

Offer them regular coaching and feedback so that they can continue growing and developing their skills over time.

Additionally, provide them with access to any resources they might need, such as marketing materials or product information sheets. By investing in your new agents from the start, you'll set them up for success and ensure that they stick around for the long haul.

Recruiting Life Insurance Agents Doesn't Have To Be Difficult

As long as you have a solid plan in place. By defining your ideal candidate, developing a targeted recruitment strategy, making a great first impression, and providing adequate training and support, you'll be well on your way to building a successful team of life insurance agents who will help grow your business for years to come!

Check Out This Video On How TO Launch A Recruiting Campaign